With a supply chain, which is over-saturated, with an aggressive competition between agents, and a change in buyer demands, the business is about to change. The channels, through which images are sourced, have already begun adapting, but the majority of photographers is lagging behind. This makes sense, as the stock agents are for the most part rather large enterprises, compared to their suppliers – the photographers. The majority of photographers consist of hobbyists, or pro-photographers with a different core-business than shooting stock, and the few full time pros. Yet, we all need to change. Change is possible, and the changed situation also has a few positive side effects. The days of “business as usual” are over, and I believe that is a good thing, as “business as usual” is a creativity killer, and creativity is a bare necessity for any photographer. The market is professionalizing, and it is likely, that photographers, who refuse to adapt, will perish in this process, possibly bringing a bit of balance back to the supply and demand [...]
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